Being the first national craft vermouth, the team at Rooster saw the necessity to revamp the brand, taking advantage of the 2020 launch of their new dry product line and a sustainable refillable bottle that stand out on the market.
The main approach along the creative process was all about emphasizing the concept of Vermouth Revolution, raising the visual identity to a level that aligns coherently not only with the quality of the product, but with the whole experience around an emblematic and versatile spirit.
(In Progress) https://rooster.uy
Brand Identity Services
Logotype + Symbol