Rooster
April 2019
Eco-Friendly Vermouth
Being the first national craft vermouth, the team at Rooster saw the necessity to revamp the brand, taking advantage of the 2020 launch of their new dry product line and a sustainable refillable bottle that stand out on the market.
The main approach along the creative process was all about emphasizing the concept of Vermouth Revolution, raising the visual identity to a level that aligns coherently not only with the quality of the product, but with the whole experience around an emblematic and versatile spirit.
(In Progress) https://rooster.uy
Brand Identity Services
Typographic Approach
Logotype + Symbol
Iconography
Color Palette
Graphics Elements
Marketing Strategy
