Madre Cuenca —

Wants you

September 2020


Madre Cuenca emerged in a historical place within the iconic municipal food market of the city, which was originally founded in 1941 by mothers, with the help of the city's hospital investment.

In such context and completely aligned with the original intention, we were approached to create a visual identity for a familiar food business that promotes the transition towards a healthier and more sustainable food system.

The strategy was mainly centered on the relation of mother-son essential health caring. A concept that represents a faithful, loyal and holistic approach to nutrition, where local organic production prevails respecting natural processes, the land, and local fair exchange.


Brand System

Name Creation
Typographic Style
Color Palette
Social Templates

Web Solution

Information Architecture
UX/UI Design
Responsive Web Coding
Interactive animations


man gif
old-woman gif
boy gif
woman gif
monkey gif

Facundo Moyano
Leonardo Moyano
Dahiana Rocha
Stephan Heit

Jean-Paul Massonnier
Agustina Venzano
Ismael Estefanell

Madre Cuenca's HandMade Poster
Madre Cuenca's print item
Madre Cuenca's instagram
Madre Cuenca's instagram
Madre Cuenca's food
Madre Cuenca's Order steps
Madre Cuenca's webpage
Madre Cuenca's  brand guideline
Madre Cuenca's owner
Madre Cuenca's Open Close Sign
Madre Cuenca's Functionality
Madre Cuenca's Menu
Madre Cuenca's bag
Madre Cuenca's Test day
Madre Cuenca's story
Madre Cuenca's test day
Madre Cuenca's Story
Madre Cuenca's Story
Madre Cuenca's Story
Madre Cuenca's Story
Madre Cuenca's test day