Madre Cuenca emerged in a historical place within the iconic municipal food market of the city, which was originally founded in 1941 by mothers, with the help of the city's hospital investment.

In such context and completely aligned with the original intention, we were approached to create a visual identity for a familiar food business that promotes the transition towards a healthier and more sustainable food system.

The strategy was mainly centered on the relation of mother-son essential health caring. A concept that represents a faithful, loyal and holistic approach to nutrition, where local organic production prevails respecting natural processes, the land, and local fair exchange.

Facundo Moyano
Leonardo Moyano
Dahiana Rocha
Stephan Heit
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Jean-Paul Massonnier
Agustina Venzano
Ismael Estefanell