Rooster —

Revolutionary
Spirit

May 2019

Overview

Rooster is positioned as the first national craft Vermouth, blended with a caring and innovative personality that naturally sets it apart.

Taking advantage of a new but traditional recipe, with the launch of the new dry product line that features a re-utilizable bottle and refilling spots, the team felt the need to revamp the brand system so it better reflects such characteristics.

The approach along the creative process was all about creating and emphasizing the new concept of Revolutionary Spirit, raising the visual identity to a level that denotes a high quality botanical beverage, with a different style that stands out

Credits

man gif
old-woman gif
boy gif
woman gif
monkey gif

Pablo Bianchi
Antonella Borroni
‍‍
Jean-Paul Massonnier
Ismael Estefanell

Visual Arts Services

Typographic Style
Logotype/Symbol
Icons/Graphics
Color Palette
Illustrations
Social Templates
Packaging
Print

Rooster's case

Digital Media Services

Web Solution in Progress...

Rooster's web link attached to a mobile home screen
Planetary- Mobile portrait Adaptacion para moviles
Planetary- Mobile portrait Adaptacion para moviles
Planetary- Mobile portrait Adaptacion para moviles
Planetary Chromatic Study -  Estudio cromatico planetary
Planetary- Feature caracteristica
Planetary- Feature caracteristica
Planetary Mobile  Movil
Planetary Chromatic Study -  Estudio cromatico planetary
Planetary Logo - Logotipo Planetary
Planetary Logo - Logotipo Planetary
Planetary Logo - Logotipo Planetary
Planetary Chromatic Study -  Estudio cromatico planetary
Planetary Logo - Logotipo Planetary